for the site
Eng для сайта

All English-language materials have been translated fully automatically using the Google service

We mark company data on ( and

Main company with micro-markup

<div rel="nofollow" itemscope itemtype="" href="tel:+77777777777">
	<span itemprop="name">Your organization</span>
	<img itemprop="logo" alt="Logo" title="Logo" src="" />
	<link itemprop="url" href="" />
	<meta itemprop="priceRange" content="От 20 RUB">
	<meta itemprop="telephone" content="+77777777777">
	<meta itemprop="email" content="">
	<meta itemprop="faxNumber" content="+7 (999) 999-99-99">
	<div itemprop="address" itemscope itemtype="">
		<span itemprop="postalCode">postcode</span>,
		<span itemprop="addressCountry">The country</span>, 
		<span itemprop="addressRegion">Region</span>, 
		<span itemprop="addressLocality">City</span>, 
		<span itemprop="streetAddress">street, house_number</span>

Branch with micro-markup

<div itemscope itemtype="">
    <span itemprop="name">LLC "Company"</span>
    <span itemprop="address" itemscope itemtype="">
		<meta itemprop="postalCode" content="999999">
        <meta itemprop="streetAddress" content="street, house, office">
        <meta itemprop="addressLocality" content="Moscow">
    <span itemprop="telephone">8 (800) 999–99–99</span>
    <span itemprop="email"></span>
    <time itemprop="openingHours" datetime="Mo-Fr, 9:00−18:00">Пн-Пт, 9:00 – 18:00</time>
    <img itemprop="image" src="link to branch image" />

Microformat hCard

<div class="vcard">
   <span class="category">Online store</span>
   <span class="fn org">LLC "Company"</span>
 <div class="adr">
   <span class="locality">Moscow city</span>,
   <span class="street-address">street, house, office</span>
 <div>Телефон: <span class="tel">+7 (800) 999–99–99</span></div>
 <div>Мы работаем <span class="workhours">daily from 11:00 to 24:00</span>
   <span class="url">
     <span class="value-title" title=""> </span>

Marking up breadcrumbs using (

<ul itemscope itemtype="">
    <li itemprop="itemListElement" itemscope itemtype="">
        <a href="/" title="home" itemprop="item">
            <span itemprop="name">home</span>
            <meta itemprop="position" content="0">
    <li itemprop="itemListElement" itemscope itemtype="">
        <a href="/razdel/" title="Section" itemprop="item">
            <span itemprop="name">Section</span>
            <meta itemprop="position" content="1">
    <li itemprop="itemListElement" itemscope itemtype="">
        <a href="/razdel/podrazdel/" title="Subsection" itemprop="item">
            <span itemprop="name">Subsection</span>
            <meta itemprop="position" content="2">

Marking up the FaqPage ( One question - 1 answer

<div itemscope itemtype="">
       <div itemprop="mainEntity" itemscope itemtype="">
              <div itemprop="name">Question title</div>
              <div itemprop="text">The question itself (you can omit and leave only the name field)</div>
			  <meta itemprop="answerCount" content="1">
              <div itemprop="upvoteCount">196</div> // Number of people who voted for the question
              <div itemprop="acceptedAnswer" itemscope="" itemtype=""> 
                     <div itemprop="upvoteCount"/>3</div> //Number of people who voted for the answer
                     <span itemprop="text">Response text</span>

Marking up the FaqPag ( json+ld

<script type="application/ld+json">
	"@context": "",
	"@type": "FAQPage",
	"mainEntity": [{
		"@type": "Question",
		"name": "What is the return policy?",
		"acceptedAnswer": {
			"@type": "Answer",
			"text": "<p>Most unopened items in new condition and returned within <strong>90 days</strong> will receive a refund or exchange. Some items have a modified return policy noted on the receipt or packing slip. Items that are opened or damaged or do not have a receipt may be denied a refund or exchange. Items purchased online or in-store may be returned to any store.</p><p>Online purchases may be returned via a major parcel carrier. <a href=> Click here </a> to initiate a return.</p>"
	}, {
		"@type": "Question",
		"name": "How long does it take to process a refund?",
		"acceptedAnswer": {
			"@type": "Answer",
			"text": "We will reimburse you for returned items in the same way you paid for them. For example, any amounts deducted from a gift card will be credited back to a gift card. For returns by mail, once we receive your return, we will process it within 4–5 business days. It may take up to 7 days after we process the return to reflect in your account, depending on your financial institution's processing time."

We mark the product according to (

<div itemscope itemtype="">
       <span itemprop="name">Product Name</span>
       <img src="Photo.jpg" itemprop="image" />
       <div itemprop="description">Product description</div>
       <div>Manufacturer: <span itemprop="brand">Brand name</span></div>
       <div>Model: <span itemprop="model">Model</span></div>
	          <div itemprop="aggregateRating" itemscope itemtype="">
              <span itemprop="ratingValue">4</span> //Average rating
              <span itemprop="reviewCount">9</span> //number of ratings
       <meta itemprop="sku" content="4" />
       <div itemprop="offers" itemscope itemtype="">
			<meta itemprop="price" content="700" />
			<meta itemprop="priceCurrency" content="RUB" />
			<meta itemprop="availability" content="<?=($offer['CAN_BUY'] ? 'InStock' : 'OutOfStock')?>" />
			<meta itemprop="priceValidUntil" content="2013-09-14T21:30">
			<div itemprop="review" itemscope itemtype="">
				 <span itemprop="name">Review title</span>
				 from <span itemprop="author">Username</span>,
				 <meta itemprop="datePublished" content="2021-08-01">
				 <div itemprop="reviewRating" itemscope itemtype="">
				 <meta itemprop="worstRating" content="1"> //Minimum score
				 <span itemprop="ratingValue">4</span> //User rating
				 <span itemprop="bestRating">5</span>stars. //Maximum score
				 <span itemprop="description">review_text</span>

Marking up the QAPage ( One question, several answers

<div itemscope itemtype="">
       <div itemscope itemtype="">
              <h1 itemprop="name">Question title</h1>
              <div itemprop="upvoteCount">196</div>
              <div itemprop="text">The question itself (you can omit and leave only the name field)</div>
              <meta itemprop="answerCount" content="1"> //Total Answers
              <div><time itemprop="dateCreated" datetime="2020-01-20T15:07Z">20 января, 15:03</time></div>
              <div itemprop="author" itemscope itemtype=""><span itemprop="name">Name of the person who asked the question</span></div>
			  <div itemprop="suggestedAnswer acceptedAnswer" itemscope itemtype="">
                     <div itemprop="upvoteCount">Votes for answer</div>
                     <div itemprop="text">Response text</div>
                     <div>Date of publication of the review <time itemprop="dateCreated" datetime="2020-01-20T15:08Z">20 января, 15:08</time></div>
                     <div itemprop="author" itemscope itemtype=""><span itemprop="name">Responder name</span></div>

              <div itemprop="suggestedAnswer" itemscope itemtype="">
                     <div itemprop="upvoteCount">Votes for answer</div>
                     <div itemprop="text">Response text</div>
                     <div>Date of publication of the review <time itemprop="dateCreated" datetime="2020-01-20T15:09Z">20 января, 15:09</time></div>
                     <div itemprop="author" itemscope itemtype=""><span itemprop="name">Responder name</span></div>

We mark up articles on ( in the format json+ld

<script type="application/ld+json">
	{ "@context": "",
		"@type": "Article",
		"headline": "Extra! Extra! Read alla bout it",
		"alternativeHeadline": "This article is also about robots and stuff",
		"image": "",
		"author": "Patrick Coombe",
		"award": "Best article ever written",
		"editor": "Craig Mount",
		"genre": "search engine optimization",
		"keywords": "seo sales b2b",
		"wordcount": "1120",
		"publisher": {
			"@type": "Organization",
			"name": "Google",
			"logo": {
				"@type": "ImageObject",
				"url": ""
		"url": "",
		"mainEntityOfPage": {
			"@type": "WebPage",
			"@id": ""
		"datePublished": "2015-09-20",
		"dateCreated": "2015-09-20",
		"dateModified": "2015-09-20",
		"description": "We love to do stuff to help people and stuff",
		"articleBody": "You can paste your entire post in here, and yes it can get really really long."

Example of script output in json+ldformat in tempate.php component news.detail

$textCleared = $arResult['DETAIL_TEXT'];
$textCleared = strip_tags($textCleared);
$textCleared = str_replace('#rojkovaya#', '' , $textCleared);
$textCleared = str_replace('&nbsp;', '' , $textCleared);
$textCleared = str_replace('&mdash;', '' , $textCleared);
$textCleared = str_replace('&raquo;', '' , $textCleared);
$textCleared = str_replace('&laquo;', '' , $textCleared);

$articlesSchema = [
     '@context' => "",
     '@type' => "Article",
     'headline' => $arResult['NAME'],
     'image' => $arResult['DETAIL_PICTURE']['SRC'],
     'wordCount' => str_word_count($textCleared),
     'publisher' => [
            '@type' => "Organization",
            'name' => "ORGANIZATION_NAME",
            'logo' => [
                  '@type' => "ImageObject",
                  'url' => "FULL_URL",
     'url' => $APPLICATION->GetCurPage(false),
     'mainEntityOfPage' => [
            '@type' => 'WebPage',
            '@id' => "",
     'description' => strip_tags($arResult['PREVIEW_TEXT']),
     'articleBody' => $textCleared,

if($arResult['PROPERTIES']['AUTHOR']['VALUE']) $articlesSchema['author'] = $arResult['PROPERTIES']['AUTHOR']['VALUE'];
if($arResult['ACTIVE_FROM']) $articlesSchema['datePublished'] = strtolower(FormatDate("Y-m-d", MakeTimeStamp($arResult['ACTIVE_FROM'])));
if($arResult['DATE_CREATE']) $articlesSchema['dateCreated'] = strtolower(FormatDate("Y-m-d", MakeTimeStamp($arResult['DATE_CREATE'])));
if($arResult['TIMESTAMP_X']) $articlesSchema['dateModified'] = strtolower(FormatDate("Y-m-d", MakeTimeStamp($arResult['TIMESTAMP_X'])));

<script type="application/ld+json">
    <?=str_replace("'", "\"", CUtil::PhpToJSObject($articlesSchema, false, true));?>

Good materials with detailed examples here and here


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